Experience
@ work
Highlights
TL;DR
12+ years
Professional experience
CUA, HFI
Certified Usability Analyst, Human Factors International
CV
Rafter Sports
5/23 — Current
Stockholm, SE
- Leading UX for Rafter Sports' peer-to-peer social media app, from concept to final product.
- Designing user flows, wireframes, high-fidelity prototypes, and final deliverables.
- Developing and maintaining the design system to ensure consistency and scalability.
- Conducting competitor research and testing, identifying UX improvements and fixes.
- Collaborating with Product and Engineering teams, leading design discussions.
SCD
Caudill Design AB
5/23 — Current
Stockholm, SE
- Research competetive products, customer and user data, and business objectives.
- Provide customer insights to inform design and development.
- Create designs based on best practices, analysis, and informed recommendation.
- Test, analyze, and iterate designs based on user feedback and data.
Shopify
7/22 — 5/23
Scottsdale, AZ, USA
- Managed team of UX Product and Content Designers.
- Led creation and tracking of team norms, principles, and opportunities.
- Facilited rituals and documentation for lean UX process.
- Developed yearly product plan with business partners, product team, and senior leaders.
- Evolved product dashboard with updated backlog, dependencies, filters, and roadmap.
- Assisted team members with prioritization and capacity planning.
- Managed team member performance and professional development.
- Provided UX product design deliverables as a senior level contributor.
Plexus Worldwide
6/17 — 7/22
Scottsdale, AZ, USA
1/22 — 7/22
Scottsdale, AZ, USA
- Focused on UX strategy, team leadership, and aligning product design with business goals.
- Led a team of UX/UI Designers and Content Managers across multiple digital initiatives.
- Shaped UX goals and roadmap in collaboration with product and executive stakeholders.
- Directed design strategy, scaling the design system and optimizing team workflow.
- Drove alignment between design, product, engineering, and marketing teams.
- Improved B2B flows, increasing engagement by 20% and sales by 11% within one quarter.
8/18 — 1/22
Scottsdale, AZ, USA
- Focused on team development, execution of UX initiatives, and process improvement.
- Managed a team of UX/UI, Email Designers, and Content Managers.
- Led UX strategy and execution across projects that improved conversion and ROI.
- Championed research and data-driven design to meet user needs and business objectives.
- Mentored team members and supported growth through coaching, hiring, and planning.
- Collaborated with executive leadership on product goals, performance, and team strategy.
6/17 — 8/18
Scottsdale, AZ, USA
- Focused on hands-on design, research, and implementation across digital platforms.
- Collaborated with product and engineering to design core site features and user flows.
- Led design of e-commerce shop, enrollment, and subscription flows.
- Delivered high-fidelity mockups, specs, and interactive prototypes.
- Conducted UX research and competitor analysis to inform design decisions.
- Developed front-end components and responsive layouts using HTML, CSS, and JS.
Nationwide Insurance
11/13 — 6/17
Scottsdale, AZ, USA
- Designed and developed websites for annual contests, events, and conferences.
- Designed, built, and measured deliverables for marketing and communications campaigns.
- Provided customer support through weekly service requests.
Aquent
6/12 — 11/13
Tempe, AZ, USA
- Designed and developed for digital and print including logos, emails, responsive websites.
The Fusion Partners
7/10 — 11/13
Tempe, AZ, USA
- Designed all digital creative projects for various clients in the hospitality industry.
- Produced over 1,000 pieces of high quality print materials.
Skills
Methodologies
- User-centered design
- Agile product development
- Design and development systems
Usability methods
- Research, analysis, interviewing
- A/B and multivariant testing
- WCAG accessibility guidelines
- Iterative design and development
Software
Figma
Sketch
Photoshop
InDesign
Bootstrap
Material Design
HTML
CSS, SCSS
Certifications
Analytics Individual Qualification
Google, 2020
Certified Usability Analyst
HFI, 2014
Education
BS: Graphics Information Technology
ASU, 2012
AS: Graphic Design
GCC, 2010