Experience

• Research competetive products, customer and user data, and business objectives.
• Provide customer insights to inform design and development.
• Create designs based on best practices, analysis, and informed recommendation.
• Test, analyze, and iterate designs based on user feedback and data.

• Provide clients with full-service analysis, design, and development.
• Develop custom HTML & CSS assets, pages, and websites.
• Deliver pixel-perfect visual designs to product and engineering teams.

• Managed team of UX Product and Content Designers.
• Led creation and tracking of team norms, principles, and opportunities.
• Facilited rituals and documentation for lean UX process.
• Developed yearly product plan with business partners, product team, and senior leaders.
• Evolved product dashboard with updated backlog, dependencies, filters, and roadmap.
• Assisted team members with prioritization and capacity planning.
• Managed team member performance and professional development.
• Provided UX product design deliverables as a senior level contributor.

1/22 — 7/22

• Managed team of UX/UI Designers, Email Designers, and Content Managers.
• Defined yearly strategic goals, projects, and initiatives.
• Responsible for creative direction and usability of digital web assets.
• Led creation of design system, user-centered design process, and various digitial products.
• Defined digital requirements, design strategy, and process with executive leadership.

8/18 — 1/22

• Managed team of UX/UI Designers and Content Managers.
• Executed design and content projects that increase conversion, revenue, and ROI.
• Achieved user experience and business objectives through research, testing, and analytics.
• Reported designs, goals, project progress and performance to executive leadership.
• Responsible for team planning, hiring, professional development, culture, and budget.

6/17 — 8/18

• Designed and developed for Plexus’ public websites, portal, and interactive tools.
• Led design of e-commerce shop, subscribe, enrollment, and customer flows.
• Created marketing and communications deliverables for various digital channels.
• Delivered user-centered, data-driven, design and development deliverables.
• Maintained site product and marketing content including thousands of records and SKUs.

• Designed and developed websites for annual contests, events, and conferences.
• Designed, built, and measured deliverables for marketing and communications campaigns.
• Provided customer support through weekly service requests.

• Designed and developed for digital and print including logos, emails, responsive websites.

• Designed all digital creative projects for various clients in the hospitality industry.
• Produced over 1,000 pieces of high quality print materials.